SEB & CBR: The Partnership
In July 2010, South Eastern Book Company made an equity investment in College Book Renter, teaming up two of America's largest textbook companies. CBR was founded in 2009, and each company is now owned by CEO Chuck Jones. Both SEB and CBR complement each other in a way that ensures the continued growth and success of both. SEB provides superb wholesaling and distribution capabilities, while CBR continues to increase their momentum in becoming a major player in the textbook rental industry.
Gaining Market Share by Saving Students Money
While textbook prices increase, students search for innovative and affordable solutions to solve their financial woes. Renting can save students up to 85% on their textbook purchases. By providing them with a more affordable option, your bookstore is keeping up with college students' wants and needs along with obtaining market share in the evolving textbook rental industry.